Fashion Item

Fashion items are clothing and accessories that can be bought at apparel shops in Alola. Most of them can also be obtained from visitors at Festival Plaza for Festival Coins (FC) at 1/100 of their regular cost (rounded down). Visitors will offer a random fashion item they are wearing (with a few exceptions, like white items that can be dyed), providing a chance for players to obtain fashion items they otherwise would not be able to.

Locations
Apparel shops are located in each of the major cities in Alola. Independent sellers with rarer items can also be found in the Malie Community Center and at the Po Town Pokémon Center.

Dye Houses
Dye houses in Festival Plaza can dye white items (except Flower-Print Top, Ribbed Capris, Casual Shorts, Sporty Knee Socks, Low-Top Sneakers, eyewear, and hair accessories) to be different variations on most of the simple colors (red, yellow, green, blue, orange, navy blue, purple, and pink). There are three variations possible depending on the level of the dye house: pastel colors (all levels), dark colors (★★★ and ★★★★★ only), and bright colors (★★★★★ only). Dyed items can also be re-dyed to white. These items, white or dyed, cannot be obtained from Festival Plaza visitors in exchange for FC.

List of male fashion items
Pokémon Sun and Moon introduced a total 319 male fashion items (including the 6 default items), with a total cost of 8,257,040. Of these, 190 can be obtained in shops in either Sun or Moon (65 being obtainable in both), costing 4,775,790 in Sun or 4,900,790 in Moon; the remainder can only be obtained from visitors at Festival Plaza.

Pokémon Ultra Sun and Ultra Moon added an additional 33 male items (including the 6 new default items), for a new grand total of 352 male fashion items costing overall 10,708,944. Of these, 222 can be obtained in shops in either Ultra Sun or Ultra Moon (92 being obtainable in both), costing 7,218,694 in Ultra Sun or 7,343,694 in Ultra Moon; the remainder can only be obtained from Festival Plaza visitors.

List of female fashion items
Pokémon Sun and Moon introduced a total 533 female fashion items (including the 6 default items), with a total cost of 11,086,600. Of these, 316 can be obtained in shops in either Sun or Moon (103 being obtainable in both), costing 6,457,640 in Sun or 6,582,640 in Moon; the remainder can only be obtained from visitors at Festival Plaza.

Pokémon Ultra Sun and Ultra Moon added an additional 32 female items (including the 5 new default items), for a new grand total of 565 female fashion items costing overall 13,587,024. Of these, 363 can be obtained in shops in either Ultra Sun or Ultra Moon (137 being obtainable in both), costing 8,929,764 in Ultra Sun or 9,054,764 in Ultra Moon; the remainder can only be obtained from Festival Plaza visitors.

In the Pokémon Adventures manga
The clothes available to wear in Pokémon Sun and Moon and Pokémon Ultra Sun and Ultra Moon made their debut in the Sun, Moon, Ultra Sun & Ultra Moon chapter. Due to this manga being printed in black and white, it is unclear what color certain clothes are meant to be.

Sun's first default outfit consisted of the navy blue Casual Striped Tee, red Ribbed Capris, Water Shoes, Baseball Cap, and Nylon Backpack. It was damaged during Sun's stay at the Ultra Deep Sea and was replaced. This outfit first appeared in The Grand Entrance and Delivery Boy Sun.

Moon's default outfit consisted of the beige Flower-Print Top, green Casual Shorts, Trekking Shoes, and Nylon Shoulder Bag. It was damaged during Moon's stay at the Ultra Deep Sea and was replaced. This outfit first appeared in The Grand Entrance and Delivery Boy Sun.

Sun's second default outfit consists of the Active Tank, Active Shorts, Active Shoes, and Nylon Backpack. This outfit first appeared in PASM26.

Moon's second default outfit consists of the Vacation Tank, Vacation Shorts, Vacation Hat, Vacation Sandals, and Nylon Shoulder Bag. This outfit first appeared in PASM26.

Moon bought a pair of Pikachu Shirts and Caps during her trip to Alola. In PASM26, she and Sun were forced to wear them after their original outfits were damaged during their stay in the Ultra Deep Sea.

In PASM37, Professor Kukui and Professor Burnet were revealed to have begun battling as a couple in Battle Royals after she learned of his Masked Royal persona. As part of their personas, Kukui wore the Kommo-o Helm, Kommo-o Breastplate, and Kommo-o Tassets while Burnet wore the Luran Headband, Luran Tank, Luran Shorts, and Luran Shoes.

Trivia

 * The only version-exclusive fashion items that do not have direct parallels between Pokémon Sun and Moon are those sold at the Malie Community Center. In Sun, the Punk Girl sells hats for 25,000 each, while in Moon, she sells shoes for 50,000 each.
 * The Gracidea store at Hau'oli Mall (named after the homonymous key item that can also be obtained there), is the only apparel shop that does not play the Apparel Shop music theme played on other aptly-named apparel shops.